|HandMinder Co-Founder Yu Liu, MD, PhD, shows off an early|
prototype of the device. Photo courtesy Commercial Appeal.
I initially became involved with HandMinder as a marketing advisor, but find myself becoming more and more personally invested. The team designed a patent-pending device that to easily and cost-effectively rehabilitate stroke patients who suffer from hand dysfunction. It's a groundbreaking technology platform, and the team has a truly mind-boggling amount of neuroscience research experience. It's the beginning of an exciting partnership - they truly have much to teach me, and in return, I hope to teach them a bit about branding and launching not only a product, but an entire business. Very exciting stuff indeed.