"We've Got Your Back" advertising campaign I worked on while at Medtronic. This piece is geared toward spine surgeons and was designed to reinforce Medtronic's leadership in the minimally invasive surgical market. As the minimally invasive market matured, the number of minimally invasive approaches multiplied. Medtronic emerged as the only company with which surgeons could partner to approach spine surgery through whichever procedure they preferred. This particular ad was designed to highlight the breadth of portfolio, and ran in several prominent medical journals.
"MAST Co-Marketing Program" that I developed while at Medtronic. This program was designed to be used by spine surgeons to educate their patients and referring physicians on the benefits of minimally invasive procedures. The CD contained educational presentations, event invitation templates, and more.
"Minimally Invasive Clinical Poster" that I helped to develop while at Medtronic. This piece was designed to be used in surgeons' offices to educate patients on anatomy, pathology and minimally invasive treatment options.